
# About This Project

I developed a unified visual system around the theme "Blueprint" for Nike EYBL. Spanning print, digital, and event environments, the design language draws from architectural and drafting cues to symbolize foundation, growth, and precision—bringing a cohesive, elevated look to every touchpoint of the EYBL experience.

## Scope

- Spatial concepting, environmental graphics, and experience flow
- Custom game fabrication, premium prizing, and staffing kits
- Broadcast-ready podcast lounge with integrated sponsor moments
- Wayfinding, product education, and screen content system

## Highlights

- 8 interactive toss bays moved 500+ guests through the experience without sacrificing dwell time
- Broadcast studio housed national media partners and daily influencer programming
- Material palette and lighting plan pulled brand colors into every camera angle without feeling heavy-handed

## Outcome

The Wingman lounge became a go-to stop on Radio Row, blending play, product, and hospitality in a way that felt unmistakably Bounty. Guests left with prizes in hand, content teams captured story after story, and the brand owned the conversation around the week’s messiest moments.